Privacy Policy

Put Ideas To Work / The Put Ideas To Work Newsletter

Last updated: 2026-01-02

1. Overview

Put Ideas To Work also know as the The Put Ideas To Work Newsletter (the “Publication”) values the privacy of its readers and subscribers.

This Privacy Policy explains how personal information is handled in connection with the Publication, primarily through Substack, and how privacy is managed when content is shared on third-party platforms such as LinkedIn.

This policy is intended to be clear, proportionate, and reflective of how the Publication actually operates.

2. Information collected

Substack subscribers

When you subscribe to the Publication via Substack, the information collected may include:

• Your email address

• Subscription status (free or paid, if applicable)

• Basic engagement information (such as email opens or clicks), as made available by Substack

This information is collected and processed by Substack, which acts as the primary platform and service provider for the Publication.

Readers on third-party platforms (e.g. LinkedIn)

Content from the Publication may also be shared on third-party platforms such as LinkedIn.

When you interact with content on those platforms:

• Any personal data collected is governed by the platform’s own privacy policy

• The Publication does not receive personal data about individual readers beyond what is publicly visible or aggregated

Please refer to the relevant platform’s privacy policy for details on how your data is handled in those environments.

3. How information is used

Subscriber information is used solely to:

• Deliver the Publication via email

• Manage subscriptions

• Understand high-level engagement trends to improve content quality

The Publication does not:

• Sell subscriber data

• Rent or trade email addresses

• Use subscriber information for third-party marketing

4. Data processing and platform roles

Substack

Substack:

• Hosts the Publication

• Manages subscriptions and email delivery

• Processes subscriber data in accordance with its own Privacy Policy

The Publication relies on Substack’s infrastructure and does not independently control or export subscriber data beyond what the platform provides.

Third-party platforms

When content is shared on platforms such as LinkedIn:

• Data collection, tracking, and analytics are controlled by the platform

• Interactions are subject to the platform’s terms, policies, and algorithms

The Publication is not responsible for third-party platform data practices.

5. Cookies and Analytics

The Publication does not deploy custom tracking cookies or behavioural analytics of its own.

However, limited analytics and performance measurement may be used in connection with:

• Substack’s platform analytics, and

• Google Search Console (formerly Google Webmaster Tools) for website performance and search visibility insights.

Google Search Console provides aggregated and anonymised data, such as search queries, impressions, and page performance. It does not provide the Publication with access to personally identifiable information about individual users.

Any cookies, analytics, or tracking technologies associated with these services are governed by:

• Substack’s Privacy Policy

• Google’s Privacy Policy

• The privacy policies of any third-party platforms where content is shared (such as LinkedIn)

The Publication itself does not deploy cookies or tracking technologies outside those used by Substack or third-party platforms.

Any cookies, analytics, or tracking technologies used are governed by:

• Substack’s Privacy Policy

• The privacy policies of third-party platforms where content is shared

6. Data sharing

Subscriber information is not shared with third parties except:

• Where required for the operation of the Publication via Substack

• Where required by law

No personal data is shared for advertising or marketing purposes outside the Substack platform.

7. Data retention

Subscriber information is retained for as long as you remain subscribed or as required to operate the Publication.

You may unsubscribe at any time using the unsubscribe link provided in emails. Once unsubscribed, data handling is governed by Substack’s retention and deletion practices.

8. Data security

Subscriber information is accessed only as required to operate the Publication and is handled using the security measures provided by Substack and relevant third-party platforms. The Publication does not maintain independent databases of subscriber information outside those platforms.

9. International readers

The Publication is operated from Australia. By subscribing or engaging with the Publication, you acknowledge that your information may be processed and stored in jurisdictions outside your country of residence as part of Substack’s or other platforms’ operations.

10. Your rights

Depending on your location, you may have rights to:

• Access personal information held about you

• Request correction or deletion

• Withdraw consent by unsubscribing

Requests relating to subscriber data are handled through Substack’s platform controls and privacy mechanisms.

11. External links

The Publication may contain links to external websites or resources.

This Privacy Policy does not apply to third-party sites. Please review the privacy policies of any external sites you visit.

12. Changes to this policy

This Privacy Policy may be updated from time to time to reflect changes in the Publication or platform practices.

Material changes will be reflected by an updated “Last updated” date at the top of this page.

13. Contact

For privacy-related questions or concerns regarding the Publication, existing subscribers to the newsletter on the Substack platform can contact: putideastowork@substack.com